INDEED

Affiliated with the American Advertising Federation.

Creative Department

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Creative Brief

Job searching is a hassle, but Indeed makes it easy, indeed!

 

As part of the 2022 National Student Advertising Competition (NSAC), Indeed tasked university teams with creating an integrated campaign that positioned the platform as a career companion for Gen Z. The campaign sought to shift perception from a job search engine to a long-term career support system by emphasizing relatability, confidence and empowerment in the workplace journey.

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My role as a Creative was to: 

• Support the research phase by concept testing different visuals to find what best resonates w/the target audience

• Record audio V/O for ad spots on YouTube and Spotify

• Document behind-the-scenes footage to boost ADTEAM participation in the next academic year

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1st Place at District 1, presented by Indeed at the 2022–23 National Student Advertising Competition.