JOHNSON & WALES UNIVERSITY

Social Media Strategy, Social Media Management,

Content Creation, Project Management, Photography, Videography and Writing 

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Introduction

At Johnson & Wales University (JWU), I joined the Enrollment Marketing team as a Social Media Assistant, where I had the opportunity to create engaging digital content across Instagram, TikTok, Facebook, YouTube and LinkedIn.

 

Rooted in a strong sense of community and culture, this role deepened my connection to the Providence, RI campus as I captured and shared authentic stories that celebrated student life and campus experiences.

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As the Social Media Assistant, I

• Coordinated outreach and talent for weekly Wildcat Wednesdays Instagram takeovers (via Stories).

• Created short-form video content highlighting student life and campus resources for all channels

• Supported videography shoots and helped manage social media editorial calendars (for PVD and CLT).